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I've heard everything from 5% to 15% of revenue for marketing. We're currently at about 3% and I know we need to increase it, but I want to make sure I'm spending it in the right places. What's your marketing budget and where does it go?
Started at 5% and gradually increased to 12%. The key is tracking everything. We know exactly which channels bring in customers and what each lead costs.
2We spend about 8% of revenue. Split is roughly 40% Google Ads, 25% social media, 20% local SEO/website, 15% community events and sponsorships.
1110% for us. The biggest ROI has been Google My Business optimization and getting reviews. Free to do and drives more leads than our paid ads.
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