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Started sending handwritten thank-you cards to every new customer with a $20 gift card for their next visit. Costs us about $25 per card total. Our repeat customer rate went from 35% to 58% in 6 months. The ROI is insane when you calculate lifetime customer value. Simple but nobody does it.
This is brilliant. We do something similar with a follow-up call 48 hours after service. Takes 2 minutes per call and our retention rate is over 70%.
2The personal touch matters so much in Venues & Events. We've been doing quarterly check-in emails and it's amazing how many people reply and book again just from that.
21We started a birthday club — send a special offer on their birthday. Open rate on those emails is 65% and redemption is about 40%. People love feeling remembered.
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