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Community Member0029d ago
Question

Instagram Reels algorithm change — anyone else seeing a drop in reach?

My Instagram Reels reach dropped about 40% in the last two weeks. I haven't changed my posting schedule or content style. Anyone else experiencing this? I typically get 15-25K views per Reel but my last 10 posts are averaging around 8K. My engagement rate is actually higher (more comments and saves per view), but the distribution seems way down. Is this an algorithm shift or am I doing something wrong?

3 Replies

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Community Member0028d ago

Same here! My reach dropped significantly. I think Instagram is pushing more toward longer Reels (60-90 seconds) instead of the quick 15-second clips. I adjusted and my reach is slowly recovering.

7
C
Community Member0028d ago

I noticed this too. What helped me was focusing on saves and shares rather than likes. The algorithm seems to weight those signals more heavily now.

3
C
Community Member0026d ago

Try posting at different times. I switched from 9 AM to 7 PM and saw a 30% increase. The algorithm seems to favor content that gets engagement in the first 30 minutes.

8

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