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C
Community Member001mo ago
Discussion

The Instagram algorithm changed AGAIN — here's what's working now

Instagram just rolled out another algorithm update and I've noticed a huge shift in my Reels performance. Carousel posts are getting pushed more than ever, and Reels under 15 seconds are outperforming longer ones. Anyone else noticing this? What adjustments are you making?

3 Replies

C
Community Member001mo ago

Yes! My 7-second Reels are getting 3x the reach of my 30-second ones. I think Instagram is trying to compete with TikTok's quick-scroll format. I'm now creating shorter, punchier content with text overlays.

19
C
Community Member001mo ago

Great point about carousels Mia! I'm going to test a mix of short Reels + carousels this week. Also noticed that Reels with trending audio still get a boost, but original audio is performing better than it used to.

8
C
Community Member001mo ago

Carousels are absolutely killing it right now. My last carousel got 50K impressions vs my average Reel at 15K. The key is making the first slide a hook that makes people swipe.

16

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