Gyms & Fitness

Gyms & Fitness Community Forum — Expert Discussions, Tips & Q&A

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42 replies

Latest Gyms & Fitness Community Discussions

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Jordan Wright2mo ago Pinned
Announcement

Welcome to the Gyms & Fitness community — introduce yourself!

This community is growing fast and we'd love to get to know everyone. Drop a comment below with: (1) Your name and location, (2) How long you've been in Gyms & Fitness, (3) One thing you're working on right now. Looking forward to connecting with all of you and building something great together.

4 replies
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Stephen Edwards20d ago
Resource

Books every Gyms & Fitness business owner should read

Just finished "The E-Myth Revisited" and it completely changed how I think about my Gyms & Fitness business. Also highly recommend "Profit First" for managing cash flow, "Traction" for building systems, and "Never Lose a Customer Again" for retention strategies. These four books have had more impact on my business than any course or seminar I've attended.

3 replies
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Sandra Cruz21d ago
Discussion

The state of Gyms & Fitness in 2025 — where do you see things heading?

Been in Gyms & Fitness for over a decade and the industry has changed more in the last 2 years than the previous 8. Between AI, changing consumer behavior, and new regulations, I'm curious where everyone thinks things are headed. Are you optimistic or concerned about the next few years?

3 replies
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Jeremy Rodriguez25d ago
Tip

How I reduced overhead by 30% in my Gyms & Fitness business

Spent last quarter doing a deep dive into our expenses and found we were bleeding money in places I never expected. Renegotiated our lease (saved $800/month), switched to a cheaper payment processor (saved $200/month), eliminated 3 software subscriptions we barely used ($350/month), and restructured our scheduling to reduce overtime. Total savings: about $4K/month on a business doing $60K/month.

2 replies
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Dorothy Young26d ago
Discussion

Marketing budget for Gyms & Fitness — what percentage of revenue do you spend?

I've heard everything from 5% to 15% of revenue for marketing. We're currently at about 3% and I know we need to increase it, but I want to make sure I'm spending it in the right places. What's your marketing budget and where does it go?

3 replies
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Betty Bennett26d ago
Question

Anyone successfully sold a Gyms & Fitness business? What was the process like?

I'm thinking about selling my Gyms & Fitness business in the next 12-18 months. We're doing about $1.2M in revenue with 15-18% net margins. I have no idea where to start — broker vs. private sale, what multiple to expect, how to prep the business. Any advice from people who've been through it?

3 replies
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Marilyn Rogers1mo ago
Question

How do you handle negative reviews in Gyms & Fitness?

Got hit with a 1-star review on Google last week that's completely unfair. The customer is exaggerating and it's already affecting our calls. We had a 4.8 rating and now it dropped to 4.6. How do you all handle this? Respond publicly? Try to get it removed?

2 replies
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Martha Scott1mo ago
Tip

Customer retention hack that works great in Gyms & Fitness

Started sending handwritten thank-you cards to every new customer with a $20 gift card for their next visit. Costs us about $25 per card total. Our repeat customer rate went from 35% to 58% in 6 months. The ROI is insane when you calculate lifetime customer value. Simple but nobody does it.

3 replies
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Richard Wood1mo ago
Discussion

Hiring in Gyms & Fitness — what's your strategy?

We've been trying to hire for 3 months and it's brutal. Posted on Indeed, ZipRecruiter, even offered referral bonuses. Getting applications but the quality is terrible. What's working for you all in terms of finding good people for Gyms & Fitness?

4 replies
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Michael Thompson2mo ago
Question

How are you handling rising costs in Gyms & Fitness?

Between supply costs going up 20-30% and labor costs increasing, our margins are getting squeezed hard. We're a Gyms & Fitness business doing about $800K/year and I'm trying to figure out how to maintain profitability without losing customers. What's working for you all?

2 replies
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Stephanie Anderson2mo ago
Question

Best software/tools for managing a Gyms & Fitness business?

I'm currently using spreadsheets for everything and it's becoming unmanageable as we grow. Looking for recommendations on CRM, scheduling, invoicing, and operations management tools that work well for Gyms & Fitness. Budget is around $200-500/month.

3 replies
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Gary Parker2mo ago
Resource

Free financial template I use to track my Gyms & Fitness business

Created a spreadsheet template that tracks all the key metrics for a Gyms & Fitness business — revenue per service type, customer acquisition cost, employee productivity, monthly P&L, and cash flow projections. Been using it for 2 years and it's helped me make much better decisions. Happy to share the framework with anyone who wants it.

2 replies
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Jason Adams2mo ago
Tip

3 things that doubled our revenue in Gyms & Fitness

After 5 years of slow growth, we made three changes that took us from $500K to $1M in 18 months: (1) Raised prices 20% and positioned as premium, (2) Implemented a referral program that pays $50 per new customer, (3) Added a recurring service plan that now makes up 40% of our revenue. The recurring revenue was the biggest game changer — predictable cash flow changed everything.

3 replies
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Lauren Carter3mo ago
Question

What's the biggest challenge you're facing in Gyms & Fitness right now?

I've been in the Gyms & Fitness space for about 3 years now and feel like I'm hitting a wall with growth. Revenue is stuck around $40-50K/month and I can't seem to break through. Would love to hear what challenges others are dealing with and how you're tackling them.

3 replies
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Kimberly Wood3mo ago
Discussion

Insurance costs for Gyms & Fitness — anyone found better rates?

Our general liability and workers comp premiums went up 25% at renewal. We're paying almost $18K/year now for a Gyms & Fitness business with 8 employees. Feels excessive. Has anyone had luck shopping around or found a good broker who specializes in our industry?

2 replies

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